LEGO Brand Store 40574-1
LEGO Brand Store (40574-1) is worth about $70 sealed (retail $37). Retired 2023 · 541 pieces · 2022 Promotional. Track its value and price history.
- Set number
- 40574-1
- Theme
- Promotional
- Subtheme
- LEGO brand stores
- Year
- 2022
- Pieces
- 541
- Minifigures
- 2
- RRP
- $37
- Market value
- $70
- Used value
- $30
- Released
- 2022
- Retirement
- Retired in 2023
Minifigures in LEGO Brand Store
LEGO Brand Store at LEGO: release to today
- Nov 8, 2026: Retired at LEGO Poland
- Nov 8, 2026: Retired at LEGO Sweden
- Nov 7, 2026: Retired at LEGO Ireland
- Nov 6, 2026: Retired at LEGO UK
- Nov 6, 2026: Retired at LEGO Spain
- Nov 6, 2026: Retired at LEGO France
- Nov 6, 2026: Retired at LEGO Netherlands
- Nov 5, 2026: Retired at LEGO Germany
- 2022: released
What LEGO.com showed, checked daily in the US and eight European stores.
LEGO Brand Store value by year
From $47 in 2024 to $70 today: +48%. Its highest year was 2026, at $49.
| Year | Value | Change |
|---|---|---|
| Today | $70 | +52.8% |
| 2026 (so far) | $49 | +6.7% |
| 2025 | $46 | −3.0% |
| 2024 | $47 | — |
Median of each year's market prices, sealed, in US dollars.
What you are paying for
Its 2 priced minifigures are worth about $5 together, roughly 7% of the set's value — low for sets with minifigures, so the value is in the sealed set rather than the figures (typically 24%).
Frequently asked questions
How much is LEGO Brand Store (40574-1) worth?
LEGO Brand Store is worth approximately $70 on the secondary market today, based on current listings and completed sales. BrickStats updates this value daily.
Is LEGO Brand Store retired?
Yes — LEGO Brand Store (40574-1) has been retired by LEGO and is no longer in production. Retired sets have fixed supply, which is why their prices are driven purely by the resale market.
Has LEGO Brand Store gone up in value?
Yes. LEGO Brand Store launched at $37 and now trades around $70, an increase of 89.2%. See the price history chart for how it got there.
What is the price per piece for LEGO Brand Store?
At its $37 retail price across 541 pieces, LEGO Brand Store works out to about $0.068 per piece. Collectors often use price per piece to judge whether a set is good value.
Is LEGO Brand Store a good investment?
LEGO Brand Store currently trades 89.2% above its $37 retail price, and it is retired, so no new supply is entering the market. Past performance is not a prediction — condition, packaging and how long you hold all affect what a set actually sells for. BrickStats reports the numbers rather than giving investment advice.
Why is LEGO Brand Store so expensive?
LEGO Brand Store was released in 2022 and has since retired. Once LEGO stops producing a set, the only supply is what is already in circulation, so sealed copies in good condition compete for a shrinking pool of stock. That scarcity, not the parts, is what moves the price.