LEGO General Store 910031-1
LEGO General Store (910031-1) is worth about $250 on the secondary market today, against a $160 retail price. It has 1,906 pieces, belongs to the BrickLink theme and was released in 2024. This set has retired — LEGO no longer produces it, so supply is fixed and prices are set entirely by the resale market.
- Set number
- 910031-1
- Theme
- BrickLink
- Subtheme
- Designer Program Series 1
- Year
- 2024
- Pieces
- 1,906
- Minifigures
- 5
- RRP
- $160
- Market value
- $250
- Used value
- $109
- Released
- 2024
- Retirement
- Retired in 2024
Minifigures in LEGO General Store
- LEGO General Store Carriage Driver - Male, Red Plaid Flannel Shirt, Black Legs, Tan Fedora
- LEGO General Store Customer - Female, Dark Green Open Jacket, Dark Brown Legs, Reddish Brown Hair
- LEGO General Store Customer - Female, Dark Pink Sweater, Dark Green Skirt, Reddish Brown Hair
- LEGO General Store Customer - Male, Dark Blue Suit, Black Top Hat, Black Moustache
- LEGO General Store Owner - Male, Reddish Brown Apron, Sand Blue Legs, Dark Bluish Gray Hair
General Store value by year
From $144 in 2021 to $192 in 2026 so far: +33%. Its highest year was 2026, at $192.
| Year | Value | Change |
|---|---|---|
| 2026 (so far) | $192 | +5.6% |
| 2025 | $182 | +18.5% |
| 2024 | $154 | +6.6% |
| 2023 | $144 | +0.0% |
| 2022 | $144 | +0.0% |
| 2021 | $144 | — |
Median of each year's market prices, sealed, in US dollars.
Frequently asked questions
How much is LEGO General Store (910031-1) worth?
LEGO General Store is worth approximately $250 on the secondary market today, based on current listings and completed sales. BrickStats updates this value daily.
Is LEGO General Store retired?
Yes — General Store (910031-1) has been retired by LEGO and is no longer in production. Retired sets have fixed supply, which is why their prices are driven purely by the resale market.
Has LEGO General Store gone up in value?
Yes. General Store launched at $160 and now trades around $250, an increase of 56.3%. See the price history chart for how it got there.
What is the price per piece for General Store?
At its $160 retail price across 1,906 pieces, General Store works out to about $0.084 per piece. Collectors often use price per piece to judge whether a set is good value.
Is LEGO General Store a good investment?
General Store currently trades 56.3% above its $160 retail price, and it is retired, so no new supply is entering the market. Past performance is not a prediction — condition, packaging and how long you hold all affect what a set actually sells for. BrickStats reports the numbers rather than giving investment advice.
Why is LEGO General Store so expensive?
General Store was released in 2024 and has since retired. Once LEGO stops producing a set, the only supply is what is already in circulation, so sealed copies in good condition compete for a shrinking pool of stock. That scarcity, not the parts, is what moves the price.